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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. In 2019, great content is an inherent part of good marketing.

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Approaching PR In The Age Of New Media

Remote PR Jobs

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. There are different audiences to reach on various social media platforms, in newsletters, etc.,

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How to Boost Social Media Engagements Using Video

Critical Mention

Increased use of video marketing is one of 2019’s biggest digital marketing trends. A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions.

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

It encompasses recognising and composing musical pitches, tones, and rhythms. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. 2019, March 10). Viral Loops (or How to Incentivise Social Media Sharing).

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” “Not all predictions are positive.

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