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5 Tips to Effectively Engage Generation Zers

PRSay

They do not read newspapers and magazines or watch traditional television. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Move over newspapers, magazines and television. They don’t tune-in to “Good Morning America” or the 6 p.m.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. In July 2019, we set up a $100 million fund, with $50 million for direct payments to families.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” I ran digital for The Onion and “The Daily Show.”

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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. It doesn't matter if it's on TV, newspaper, and now on social media. It's not a question of who manipulates what, but who reacts how.

Ethics 52
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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. At the same time, it carries corresponding risks, just like social media did, like newspapers, books, radios, and televisions did in the past.

Radio 59
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim : The book that you mentioned that I wrote in 2019, just before the pandemic "Global PR Revolution" and which BookAuthority now has as the 2nd best PR book of all time, it was 8th, then it went to 5th, now it's 2nd, it might go down again, I don't know. And this is really a revolution with a capital R for me.

Radio 52
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

Also - the German market, thanks to the support by the German-Bulgarian Chamber of Industry and Commerce (GBITC) and of course the Ministry of Tourism and the Ministry of Health to add Bulgaria in the list of the German National Association of Health Insurance Funds (GKV-Spitzenverband) in 2019. The crisis in 2019 was much more serious.

Tourism 52