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5 Tips to Effectively Engage Generation Zers

PRSay

They do not read newspapers and magazines or watch traditional television. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Move over newspapers, magazines and television. They don’t tune-in to “Good Morning America” or the 6 p.m.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. In July 2019, we set up a $100 million fund, with $50 million for direct payments to families.

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. And one reflection I frequently have is, “What are the bastards hiding?” I certainly don’t know.

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The Best Journalism Movies

Landis PR

All the President’s Men (1976) 1977 Academy Award Winner I was in grade school on summer break in 1973, which is when the Watergate hearings were televised. I was lucky enough to catch “Network” on Broadway in 2019. Murrow, during the peak of his career during the early days of televised news.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” I ran digital for The Onion and “The Daily Show.”