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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? However, beware!

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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Letter from Kingston Park: rugby lessons for life

Stephen Waddington

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. Prezly does not provide a media database – that is a ready-made list of media contacts. 5) Prezly bakes in GDPR compliance. 9) PR tech assessment.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101
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GDPR in PR: A European Law That Impacts Everyone

The Hoffman Agency

Without doubt, Brexit is 2019’s headline deadline. While this guidance is general to every industry, Daryl Willcox, founder of ResponseSource, looked at it in the context of PR, including creating a template legitimate interests assessment for a PR agency carrying out media relations. Handy stuff. Third-party database providers.

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