Deirdre Breakenridge

DECEMBER 18, 2018

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts.

Infographics 177

Infographics Internal International Journalism 177

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting. (Source: B2B Sales Cycles ). Live events shrink by 64% in 2020. Separately, U.S.-based

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. How can they do that? ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics.

Study 116

Study Survey Infographics B2B 116

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. [If Data for this report was compiled in November 2019. Create social videos and infographics. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. They pick up on brand messaging faster if they can see internal discussions.

Company 111

Company Pitching System Interviews 111

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Their dilemma, how to break down a complicated story, requires balancing the fine line between hope and hype. Tell your story visually with images, videos, or infographics that attract and educate.

Local 80

Local Storytelling Infographics Resources 80