2019 Advertising Consumer Privacy 
ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer?
ImPRessions - Crenshaw Communications
JANUARY 31, 2022
If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. OTT: the streaming service that consumers use to watch CTV.
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ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulation s has challenged all the major players. The opportunities are expanding.
Solo PR Pro
JULY 3, 2019
Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. What stood out to you as the most essential item in the 2019 Meeker Report?
Stephen Waddington
JUNE 23, 2019
Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). The conversation about user privacy is growing louder. I’m here for an athletics tournament.
Stephen Waddington
JANUARY 10, 2019
The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2 But how many will join and pay? #8
PR 20/20
MAY 8, 2019
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Marketing Artificial Intelligence Conference (MAICON).
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