PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Using software like Cision, you can easily learn what influencers have the largest audience, what topics they cover, what stories they’ve written, who has the most influence by topic on social media, what media outlets have the biggest following and more. Influencer Data.

Data 144

Data How To Storytelling Analytics 144

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Sharam Fouladgar-Mercer is co-founder and CEO of AirPR , a PRTech company helping businesses showcase the impact of their PR efforts through streamlined public relations measurement software. This post is brought to you by AirPR , a proud sponsor of PRSA.

Measurement 135

Measurement Analytics Data Conference 135

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? The PR software market is estimated at $4 billion, according to a report by consulting firm Burton-Taylor. Read more: How Big is the Market for PR Software? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

MAY 20, 2019

It’s okay if it’s not a core value in your marketing, as long as you’re practicing it internally. Patagonia (@patagonia) December 4, 2017. .” There are so many ways to express that your company’s team is committed to a cause—as long as that cause is intrinsic to your company’s focus.

Marketing 111

Marketing Guidelines Video Brand 111