Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. The measure of trust between the well-informed public and the general population is getting further apart. DOWNLOAD THE INFOGRAPHIC. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Cision

OCTOBER 16, 2017

Bob Evans (@bobevansIT) October 11, 2017. Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8% 3) The CMO Council infographic on CMO priorities. of the budget to 11.4%. in the next 12 months. of the budget on social.

Study 114

Study Survey Infographics B2B 114

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57