Remove 2017 Remove Infographics Remove Internal Remove Measurement
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. It’s pure storytelling.

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A Bright Future for Earned Media

PRSay

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017.

Media 60
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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8% 3) The CMO Council infographic on CMO priorities. 60% plan to run regular internal training and development programs.

Study 114
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SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Look for internal linking opportunities between all of these topics. Get started today. Photo credit: Pixabay.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. These are: Improving a client website’s rankings. How can I build Brand Awareness?

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PRoust Questionnaire: Tina McCorkindale

PR Conversations

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. She also serves as the 2015-2017 PRSSA national faculty adviser.