PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 249

Ethics Data Privacy Policies 249

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 144

Analysis Tools Software SMB 144

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017.

Privacy 60

Privacy Ethics Mobile Big Data 60

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. But Facebook use isn’t just about chatting and scrolling through news feeds — a 2017 poll from LendEDU found that 40 percent of millennials rely on Facebook as their primary news source, compared with 16 percent who get their news from Twitter and 4 percent who use Instagram. .'”

Facebook 136

Facebook Privacy Data Survey 136

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. 2024 will surely be witness to the unfolding and impacting of diverse aspects of AI in everyday lives.”

Writing 192

Writing Communications Marketing B2B 192