PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In this case, PR manager plans and runs advertising campaigns. Building strong personal brand of President/Chief Executive Officer. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned. Read Time: 2 minutes.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? Enter content discovery! Why is Content Discovery Important?

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Branded Content is Just Going to Get Better. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? Enter content discovery! Why is Content Discovery Important?

How To 40

How To Engineering Content Marketing Advertising 40