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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

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3 Crisis Management Trends To Watch Out For In 2017

Melissa Agnes

Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Every year, we see organizations face crises of mass destruction.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. There is a 31% drop in the use of expert blogs (21%).

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Can Educators Become Micro-Influencers?

Karen Freberg

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Now, what we are seeing now and as we head to 2018, it is micro-influencers. You may be asking yourself, who are micro-influencers? These individuals are somewhat different and unique compared to traditional influencers.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. A real-time response when the stakes are high. It’s pure storytelling.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. Accredited in public relations (APR), Kim Blanchette is honoured to be serving as the national president of the Canadian Public Relations Society (CPRS); in 2016 she was inducted into the CPRS College of Fellows. It depends on my mood.

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