Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. What is your favourite occupation in PR?

Energy 53

Energy Measurement Internal International 53