Stuart Bruce
OCTOBER 6, 2016
The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. There is a 31% drop in the use of expert blogs (21%). However, social media (i.e.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. A real-time response when the stakes are high.
PR Conversations
MAY 9, 2017
Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.
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