Stuart Bruce
OCTOBER 6, 2016
The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. banner advertising, SEO etc) (73%) than traditional PR activities (65%). There is a 31% drop in the use of expert blogs (21%). However, social media (i.e.
Karen Freberg
DECEMBER 11, 2017
This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. WebpageFX predicts that by next year, 90% of online content will be video.
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