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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. It’s pure storytelling. A real-time response when the stakes are high.

Video 149
Video Case Study Agriculture B2B 149
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PRoust Questionnaire: Kim Blanchette

PR Conversations

MAY 9, 2017

I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53
Energy Measurement Internal International 53
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