Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? The interactive infographic.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. For example, in “computer software” brands post to Twitter and average of 317 times per month and earn 16 interactions.

Social Media 60

Social Media Study Media Survey 60

Cision

APRIL 6, 2016

The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands?

Infographics 120

Infographics Apparel Sports Software 120

PR 20/20

OCTOBER 31, 2017

data quality and management were the top two marketing technology challenges in 2016.”. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). Is better data usage and insights part of your strategic objectives for 2018?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235