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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. While there is still plenty of demand for top-tier media coverage, it’s time to educate yourself on the plethora of alternative media outlets – many on the Internet – that are growing in followers.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

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PR 2.0 for Communicating Research

Deirdre Breakenridge

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. For every fact there is a counterfact.

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4 Small Steps that Pack a Big PR Punch

Beyond PR

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Build relationships with the media. Partner with a charity.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board.

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Putting PR on the Table for Minority Students

PRSay

At the time, that meant I would likely end up doing some form of journalism. However, I noticed something concerning in my professors, internship supervisors and the professionals in our local organizations. We believe a good starting point is through mentorship and education. Where was everyone else in this industry?

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Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Get local: Most of the media outlets you reach out to are focused on a specific audience. Keep learning: Guidelines change. Newsworthy. The definition of newsworthiness has changed. Need some ideas?