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Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing

Sword and the Script

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. Frank Strong (@Frank_Strong) June 12, 2016.

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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

billion in funding in 2016; Legaltech. He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. Consider the following: Cybersecurity. It’s a bit like Newton’s First Law of Motion.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. This is where you should direct your personal energy if you want to stay ahead.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles. Amazon.com serves consumers and AWS serves enterprises that need web based services.

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Content Marketing: Don’t Make Home Improvements to Rental Property

Sword and the Script

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™. Sample services include: Content strategy, with the Cognitive Content Hub™ methodology.