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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 70
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How to Use Your Company’s Culture to Get Media Coverage

Cision

However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen. Consequently, the career website named Airbnb the best tech company to work for in 2016.

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Ethical Voices - Untitled Article

Ethical Voices

Then we look at your impact on your communities. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 52
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. There are also intangibles such as the seemingly unexplained behavior of a digital community. Answer: 3 hours and 16 minutes. Answer: Weekly.

B2B 60
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Here's one way: Spotlight the in-house expert who authored your content piece.