2016 Agency Crisis Media Relations 
Shift Communications
JULY 19, 2017
Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.
Sword and the Script
DECEMBER 31, 2016
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.
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MaccaPR
MAY 23, 2016
After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?
ImPRessions - Crenshaw Communications
AUGUST 21, 2018
The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.
Sword and the Script
DECEMBER 21, 2021
This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. Another example is the YouTube brand safety crisis.
Sword and the Script
SEPTEMBER 3, 2016
1) Even in Crisis, Focus on the Right Audience. Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends. For example, you can explore leadership and marketing skills utilized during the 2016 election. 2) Can you Newsjacking with Class?
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