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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Are you planning or working on any additional research studies in 2016 / 2017? My current research is focused on ethics and internal communication. Professor Nicole Lee.

Publicity 150
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The evolution of mainstream media and the need for every company to become a media company

Presspage

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.

Company 111
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Paying for the destruction of public relations

PR Conversations

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Money can’t buy respect.

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Professional PR Development. Why bother?

PR Conversations

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 99
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22 PR Rock Stars of the Future

Communications Conversations

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0
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Pitch Imperfect: PR’s Lost Art

Flatiron Communications

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?