Doctor Spin
FEBRUARY 22, 2024
Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. But within public relations, we understand how to engage in two-way communication.
Cision
NOVEMBER 19, 2015
But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted.
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ImPRessions - Crenshaw Communications
JUNE 30, 2016
But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.
Cision
APRIL 4, 2016
Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?
Beyond PR
AUGUST 25, 2016
Today the stock is valued at more than $720 a share up from $300 in December 2015. Amazon.com serves consumers and AWS serves enterprises that need web based services. This builds off five years as an award winning public relations professional and journalist working out of Canada. So what story did Amazon tell? .
MaccaPR
MAY 28, 2015
Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).
PRSay
OCTOBER 12, 2016
For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. This influx of data grows exponentially due to the rapid proliferation of mobile devices and the digitization of consumers — generating an incredible 2.5
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