Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Stuart Bruce

FEBRUARY 11, 2016

You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. But it’s not just consumer PR where VR can play a role. Even in very traditional areas such as public affairs and lobbying VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Conversations

FEBRUARY 5, 2015

I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team. She is fluent in two very important languages: consumer and producer. ” Jennifer Stadnyk is a public affairs operations officer with the Canadian Armed Forces.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team. She is fluent in two very important languages: consumer and producer. ” Jennifer Stadnyk is a public affairs operations officer with the Canadian Armed Forces.

Communications 40

Communications Conference Government Policies 40