Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Only occasionally does a nugget appear. IPRA archives story – part 2.

Ethics 75

Ethics Software Meeting Policies 75

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Cision

JULY 10, 2017

Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. In your internal communications system. Here’s an example.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Only occasionally does a nugget appear. IPRA archives story – part 2.

Ethics 40

Ethics Meeting Software Policies 40