Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status is typically recognised a measure of competence within a profession. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. By Liza Batallones Generative AI is advancing at an incredible pace.

Publicity 52

Publicity Training Data Tools 52

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Chartered status is typically recognised a measure of competence within a profession. To provide contextual intelligence.

Publicity 72

Publicity Ethics Training Education 72

Polaris

DECEMBER 18, 2014

In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. How do we measure results? So here is my big prediction for next year. What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. An organization that has institutionalized ethical behavior and openness will be better equipped than most to identify reputation threats before they escalate.

Reputation 130

Reputation Viral Employee Customer Service 130

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? In early July 2014, CIPR held a public debate around wearable technologies.

Publicity 87

Publicity Ethics Technology Government 87

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111