Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. Here’s what I mean and why it’s important to put yourself out there.
Ishmael's Corner
JANUARY 27, 2015
While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Google Strives to Squeeze the Technical Gamesmanship out of SEO.
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Bianchi Biz Blog
SEPTEMBER 26, 2022
I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.
Ishmael's Corner
MARCH 22, 2015
There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. This is one of those times.
Contently - Strategy
DECEMBER 12, 2018
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry.
Buzzstream
JUNE 16, 2021
In reality, what you’ll find for the most part is that journalists will write the odd article about Crufts, but they mainly exist for SEO purposes – they’re articles written with the express purpose of ranking for queries like: “When is Crufts on TV?”. different topics are the same, when often they really aren’t.
Journalistics
JANUARY 3, 2016
As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.
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