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How Condé Nast Italia uses NewsWhip’s real-time data to spot trends and engage audiences

NewsWhip

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Trend spotting in journalism. and the U.S., and the U.S., Roberta explains.

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6 Research-Based Insights About Viral Content

Cision

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. As shown in the video embedded below, a typical content distribution starts with a large push and may end after one smaller perpetuation.

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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

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The State of the News Media 2015

Journalistics

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? Here are the most common reputation threats and how to anticipate them. The Security Breach. The Viral Customer Complaint.

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Are we still over-relying on media relations?

Communications Conversations

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). For many years, media relations has been one of the core aspects of PR. Just give this shocking post a read.