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The Power of the African-American Audience

Beyond PR

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Connected And Engaged Community.

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Are we still over-relying on media relations?

Communications Conversations

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. photo credit: “BS” on newspaper box via photopin (license).

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How Harry’s very LA relaunch has only just begun

Mark My Words

Now people desire to give back and give back support to the community.” Yet as Alexi Robichaux, who co-founded BetterUp in 2013, points out, Harry does bring a unique perspective. “He Two, three years ago the mindset was: ‘What’s in it for me, how can I get paid a shedload of dosh, how can I maximise my income?’

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Are we really on the right side of the digital divide?

Communications Conversations

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. But, has social media given you information you couldn’t have consumed in a classroom, by reading a book, or by sitting down with a good, old-fashioned newspaper? Rural folks, too.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. laurenmagenta: I was working full-time at Martha Stewart right out of college.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. laurenmagenta: I was working full-time at Martha Stewart right out of college.

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Taking a Newsroom Approach to Content Marketing

Journalistics

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?