Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Connected And Engaged Community.

Television 72

Television Education Groups Community 72

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. laurenmagenta: I was working full-time at Martha Stewart right out of college.

Interviews 88

Interviews Instagram Video Creativity 88

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. laurenmagenta: I was working full-time at Martha Stewart right out of college.

Interviews 60

Interviews Instagram Video Creativity 60

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40