Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. We also host our annual National ¡Bravo! When I was young I wanted to be …. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Constant Contact measures this by the highest open rate by local time. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. by Boomerang.

Study 91

Study Marketing Data Analysis 91