Ishmael's Corner
JUNE 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Techniques For Effective Business Communications. Didn’t happen.
Ishmael's Corner
MAY 5, 2015
operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). That was the situation for our U.S.
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Marketwired
FEBRUARY 26, 2016
And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series.
PR 20/20
SEPTEMBER 17, 2019
Experiential storytelling. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Media and journalism.
ImPRessions - Crenshaw Communications
AUGUST 23, 2017
The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.
Ishmael's Corner
AUGUST 26, 2014
So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Google’s swami of SEO Matt Cutts has been doing a slow burn on the topic of “guest posting for backlinks” for some time. Here’s what I mean.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. It’s pure storytelling.
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