Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? Every local PBS affiliate has seemingly been doing marketing for it. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” It’s over 300 member stations with local accountability. How is the show promoted?

Storytelling 60

Storytelling Tourism Travel Local 60

PRSay

SEPTEMBER 2, 2016

And all of the leadership positions that we’re taking. Using local resources is huge. Whether it’s to tweak your pitch. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Getting the brand out there and everything that we stand for and everything that we built.

Sports 61

Sports Education Construction Television 61

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. Hoffman Hong Kong.

Pitching 36

Pitching Transportation Conference Report 36

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. But, in general, reporters don’t want a product pitch on a press release. It’s like being on autopilot.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. For me, as a local government employee, there are clear political boundaries. Rich started PRexamples.com in January 2012. They’re at the forefront of this new business paradigm , trailblazers if you will. They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81