Caine’s Arcade: How Powerful Storytelling Can Make a Difference
Polaris
NOVEMBER 20, 2014
In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival.
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