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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

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Infographic: Does Wall Street Require Issuers to Have an IR Website?

Cision

From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In fact, some companies are already leading the way. Telemedicine and Healthtech Companies Are Leading the Field.

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The Best Execution for your Link Building Campaigns

Buzzstream

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Let’s get into it. Long-form, report style content.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In fact, some companies are already leading the way. Telemedicine and Healthtech Companies Are Leading the Field.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

January 30, 2012. Taylor’s 2012 album was titled simply, “Red,” a name chosen because Swift said the name captured “all the different emotions that I’ve experienced in the last two years. My favorite Swiftie partnership was an alliance during the 2012 marketing campaign for "Red." So basically I''m 80 and 5 at the same time.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. The Harvard Business Review focused its entire 2012 January-February issue on happiness. We put the best knowledge out there and then let our community shape it. Find frustrating tasks. Learn by teaching.

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