Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]
Sword and the Script
MAY 11, 2019
Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.
Let's personalize your content