ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something. ABC takes a stand .
Doctor Spin
MAY 30, 2023
Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros.
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Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.
PR 20/20
FEBRUARY 6, 2020
Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Where to start: 8/26/2019 You 2.0: Apple Podcasts.
Masters in Communications
FEBRUARY 12, 2022
Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.
Buzzstream
FEBRUARY 27, 2024
later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.
MaccaPR
OCTOBER 2, 2014
For a sense of how grave this condition can be for brands that should know better, consider two Procter & Gamble videos entitled: “CSDW 2011 Holiday Card” and “PGITI Feb 2011.” These titles often lead to viewer apathy and puzzlement. Souce: Gibson Guitar YouTube ). Condition: Anemic Description Box Copy.
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