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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. Introduce conflict.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The report provides an international perspective on the challenges facing the PR business. Each corporate PRCA member will be expected to engage with a local school each year. It’s a work in progress.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S. DMAs – in real-time and from historical broadcast TV and media content.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Internal communications often say they are corporate storytellers. When Craig Pearce asked me to contribute to his Public Relations 2011: Issues, Insights and Ideas free e-report, I knew this was a tremendous opportunity to define the role of the public relations specialist, at least as I saw it. Do you see the problem?

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? Another ebook: Public Relations 2011: issues, insights, ideas. But crap happens. Go get the ebook now.

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PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

I was a founder and am still a member of its Social Media Panel and have also been elected member of the CIPR national council since 2011, having been re-elected just last year. International Association of Business Communicators (IABC). The WCFA is a new international organisation that I was honoured to be a part of creating.