Your Brand is Not the Hero…Your Customer is the Hero
Sword and the Script
SEPTEMBER 5, 2017
The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The point of which was to recognize customers for doing great things with their technology. Talk to Us!
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