ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

5W PR

NOVEMBER 28, 2018

Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and.

Industry 91

Industry Media Technology Employee 91

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. You remember Robert F.

Brand 48

Brand Branding Advertising Advertising 48