ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Learn more: press release , blog post.

Industry 94

Industry Media Technology Employee 94

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. This could backfire on marketers. Say Cheese, You’re An Ad! It’s just commonsense.

Facebook 107

Facebook Privacy Twitter Social Media 107

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Here’s an extract: “How to create interesting content for a boring product or stale industry. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. Since I don't control the news (wouldn't that be nice.), my day is somewhat at the mercy of the marketing industry. People I know, admire; often both.

Writing 114

Writing Social Media SEO Blogging 114

Masters in Communications

FEBRUARY 12, 2022

As these new channels and pathways continue to grow, they bring a whole new set of paradigms. Further details including information on other types and new media are in the section on types of mass communication. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52