Today, we say goodbye to HARO [PR Tech Sum 52]
Sword and the Script
APRIL 2, 2024
Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. In other words, the ads were often informative or entertaining – and that’s why it worked.
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