article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 176
article thumbnail

McKinsey’s Cautionary Tale for Communicators

PRSay

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. By 2010, the opioid epidemic was already in full swing, and public concern about it had grown.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What We Can Learn From World Cup PR Disasters

Critical Mention

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

article thumbnail

What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

Malaysia’s Personal Data Protection Act 2010 (the “Act”) whose effective date had been postponed for several years. Non-compliance with the Act may result in penalties to an organization ranging from financial to legal criminal liabilities, inclusive of incarceration. Better understanding the crisis of flight MH370.

Airlines 256
article thumbnail

11 Steps For Crisis Management

Prohibition

The second step is to manage the crisis. This involves taking action to stop the crisis, minimise its impact and recover as quickly as possible. This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships.

article thumbnail

What We Can Learn From PR Crises

Critical Mention

The 2010 Deepwater Horizon oil spill was an industrial disaster that killed 11 people, left 200 million gallons of oil in the ocean and resulted in BP paying $18.7 Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Crisis 68
article thumbnail

CSR Trends for PR and Media Relations Professionals

Cision

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports.