Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

IHOP cleverly started things off by changing out some signage at select locations and flipping the “p” in its social media branding to a “b” without explanation, sparking speculation about what the letter might stand for. But there was a method – and a message – to IHOP’s madness.

Fashion 255

Fashion Reputation Social Media Brand 255

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. As an agency and corporate leader, I have leaned on Ryan’s blog not only to post jobs, but to benchmark and help draft new job descriptions – especially as the industry evolved into digital and experiential strategies. .” Ryan posted interviews with key PR leaders. job postings.

Blogging 78

Blogging Agency Community Local 78

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60