article thumbnail

Three Signs It’s Time To Rebrand

5W PR

Everyone needs a fresh start every now and then, and this is no less true for your brand. Your Current Brand Identity Has Turned Negative. One day, you might be the world’s favorite shampoo brand, the next it seems the whole of social media is accusing you of accelerating male pattern baldness. Your Branding is Outdated.

article thumbnail

PR vs. Advertising: What’s the difference?

5W PR

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. IBIS World, a media research firm, says PR spending in 2010 was $9.73 Expert content increased familiarity 88% more than branded content. billion by 2015.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Selfie Politics

Mark My Words

2010’s Cleggomania came on the back of those ‘historic’ leaders debates, a political Weakest Link where the right answer seemed to be “I agree with Nick”. Russell Brand?- The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored. I don’t agree with Nick R.

article thumbnail

[L]earned Media: An Interview with Sam Zises

Critical Mention

We worked with Bai just as the brand was beginning to get national notoriety and helped them in their partnership with eBay and the Zach Brown Band to create content that had an integrated contest to give back to a charity. Zises is also President of The Branded Content Marketing Association’s US Chapter. SCHEDULE A DEMO.

article thumbnail

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

– develop Kickstarter Reward content that would not only incent people to donate, but would also represent the brand and tone of the film. Additionally, Ashley Maria was awarded the prestigious Directors Guild of America award for her film, FridayNight Fright™ in 2010. And vote – vote for Pioneers in Skirts !!

Film 150
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

article thumbnail

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g.

Radio 40