Remove 2010 Remove Brand Remove Customer Service Remove Strategy
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Stuffed giraffe shows what customer service is all about.

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5 Best New HubSpot Features to Supercharge Your Website

PR 20/20

To begin: Go to Content Strategy in HubSpot and simply click "start website content audit." HubSpot’s new approach to content strategy better organizes your site content, and makes it easier for Google to rank multiple pages on your site. And Why It Matters For Your SEO Strategy). Read more about Service Hub here.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

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Bringing Open Community To Public Relations

Waxing UnLyrical

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60
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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. Because if we leave reaching and motivating customers directly out of our strategy, we’re going to be putting the proverbial eggs all in one basket. And so have many other people.

Publicity 107
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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

In 2010, Michael Dubin used to work at Time Inc., By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. doing improv comedy on the side. A model for success.