Remove 2010 Remove Blogging Remove Consumer Remove Content Marketing
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[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

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3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

Marketers often assume that bounced visits are inherently bad, when from a publisher, or content marketing perspective, bounce rates could be good: a visitor searched for an answer and your page answered it quickly. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Study 64
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

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Sauce It Up: INBOUND Tips for Creating Fire Videos

PR 20/20

TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas. crickets*??. Product demos + FAQs.

Video 58
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Sauce It Up: INBOUND Tips for Creating Fire Videos

PR 20/20

TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas. crickets*??. Product demos + FAQs.

Video 52
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How to be a PR Pro Without Losing Your Soul

ZudePR

Writing in 2010, Adrian nails it. Adrian, the designer: “Because consumer tastes can change quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends. Which brings us back to content marketing. Or maybe it was always thus. 14: On Making it On Your Own.

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