Remove 2010 Remove Advertising Remove Print Remove Social Media
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Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. And now onward with this month’s PR Tech Sum. >>>

Reddit 176
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Can You Measure PR?

5W PR

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of buyer experience, businesses make the decision every day to spend their marketing funds on PR or advertising; it’s a choice grounded in reality.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. NZ, Passing Time 2010 ( Public Domain ) . Talk to Us!

Tools 60
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Do we really want that? What do you think?

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How To Get Your Blog Project Approved

Waxing UnLyrical

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. I always referred to it as something like “a website with dynamic content and social media capabilities.” That wasn’t necessarily the case with our print publication.

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Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience.

Writing 94