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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals. Eight Predictions for Super Bowl Tweets.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. What We Talked About on Growing Social New.

Marketing 118
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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. What we covered.

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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. A lot, actually. Here are the top six. Educate yourself, and educate yourself some more.

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Behind the Headlines With Rich Oppel

Cision

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. They all get it.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. Barnum had a knack for creating buzz.