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Book Review: A Century of Spin

Wadds Inc.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s an appropriate time to revisit A Century of Spin, first published in 2008 by the then University of Strathclyde professors David Miller and William Dinan. It is itself an exercise in public relations.

Ethics 105
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Running Corporate Communications and Social Media

wiredPRworks

The ongoing battle of content thought leadership, and brand journalism and how to win more. When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. Here’s the latest on Growing Social Now. What we covered. wiredPRworks.

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Split Sessions: Recognition, Rewards, and Feedback

Doctor Spin

Positive reinforcement is critical in fostering an open and transparent internal communications culture. Source: Journal of Business and Psychology 1 Vries, R., They are also fundamental for improving internal communication and fostering a corporate culture of openness and dialogue. Bakker-Pieper, A., & Oostenveld, W.

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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

The following article first appeared in the February 2008 issue of PR Tactics. Parke Gibson International, in New York in 1960. “He The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. We are republishing the article here in honor of Black History Month.

Publicity 157
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Behind the Headlines With Scott Beaudoin

Cision

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120
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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. Internal communications. Journalism. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization.

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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. However, journalists are few and far between.