MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

APRIL 24, 2018

I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. Velasco also is an associate certified coach (ACC) by the International Coach Federation (ICF). I have a feeling the best decision is still coming! . What skills and abilities do you think tomorrow’s PR leaders need?

Journalism 79

Journalism Ethics Film Construction 79

Communications Conversations

FEBRUARY 3, 2015

1-You started your professional career at Supervalu back in 2008. I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. How did working for academia differ from working for corporate America? I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. Parke Gibson International, in New York in 1960. “He The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. We are republishing the article here in honor of Black History Month.

Publicity 157

Publicity Corporate Community Advertising 157

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

FEBRUARY 6, 2013

And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. Image: Jeremy Brooks via Flickr, Creative Commons. We’d stayed in touch, and met up again in 2008 at that year’s PRSA International Conference.

Writing 108

Writing Blogging Conference Creativity 108